For almost two thousand years, the simplest expression of our faith has been the cross. The clearest, most remembered and most widely recognised symbol of what the Christian faith stands for is two pieces of wood stuck together on which criminals were executed. An instrument of death is our corporate logo. What is so important about the cross of Jesus Christ? Why should it be our logo? Other logos convey messages like: victory, happiness, or status. What about ours? What makes the cross so important? In chapter 26 of The Story we find an answer to these questions.